In addition to discussing cost effective ways to update a space or picking the perfect paint color in our Home Staging Consultation, we like to give lots of great tips in our time together to give you the tools you need to succeed in selling your home.
One of the tips I’m going to share with you today is setting up- what I like to call- the Welcome Center. You should have marketing flyers and the objective is to lay this information out somewhere so buyers can get more information about your house, right? The reality is that a lot of times this information is overlooked. Why not make that marketing material work for you?
The whole objective to the Welcome Center is creating a stopping point for buyers. It encourages the buyers to take a flyer about YOUR home so when they are looking at the NEXT 10 homes, your flyer is in their hands and they are remembering your property. It also encourages them to stop and talk with their agent- keeping them in the home as long as possible. This is REALLY important since many buyers blow through your home in a matter of minutes and we do not want that to happen.
Here’s what you do:
The above picture has 3 pieces of marketing materials about the home provided by the agent (you may have more or less). You add the following:
- a bowl of candy (wrapped mini chocolates or hard candy works well) Why offer candy? Well, just about everyone likes candy, right? It gets them to STOP. It feels hospitable to a buyer. Don’t we love it when we stay at a hotel that has a little piece of wrapped chocolate left on your pillow? We feel special. Buyers do too and it gives them a positive feeling about the house and the people who live there. You didn’t realize there was so much psychology behind a piece of candy, huh?
- a framed photo of the property (I’ll explain how to do that cool collage above in just a minute….)
- a typed tent card offering water bottles in the fridge. Offer water bottles too? I’ve got a strategy behind this one too. Your potential buyer could be going through A LOT of homes in one day including yours. Wouldn’t it be nice to offer a drink to them and their agent? Imagine you’re at a family member or close friend’s house and they tell you to help yourself to the fridge and grab something to drink. There is something about opening that refrigerator door in someone else’s home and it just makes you feel right at home. That’s really what we want buyers to feel, right? You can accomplish that with a bottle of water. Of course, if you choose to offer this- it goes without saying that the refrigerator needs to look and smell pristine too.
I love highlighting the beautiful listing photos by creating a photo collage and framing it to display. This also causes those buyers to STOP and take a closer look at your home through the photos. There are many online photo sites to make your collage once you have your listing photos from your agent. Big name places like Walmart.com or Walgreens.com make it super easy to drop the photos in and have a beautiful collage in minutes. You can simply do a one hour photo and have it sent to the local store closest to you. The 8×10 size in landscape looks the best in displaying your photos. Add a black frame and there you have it. The total investment to do this is about $5 including the inexpensive frame.
And that’s it.
Simple but most importantly, it WORKS. Let that marketing material work for you and keep those buyers in your home as long as possible. The longer they stay in the house, the more they feel emotionally connected and see themselves living there.
Here’s to your successful sale! x